Case StudyTourism & Travel

Building Clarity at Scale:
How MyRent Transformed a Complex Platform into a Growth System

The objective was not visibility alone, but positioning MyRent as a serious, credible player within the broader hospitality ecosystem.

+85%

website traffic within two months of launch

+130%

growth in comparison with pre-launch period

100/100

SEO score: 100 / 100, with long-term organic growth

+78%

content reduction while improving the user journey

MyRent is a property management platform serving private renters and professional agencies across multiple markets.

This collaboration was not a one-off project, it was a long-term, partnership-based development model designed to support continuous growth, evolving market needs, and operational scalability. The work spanned strategy, structure, UX, SEO, content, and marketing delivered through multiple collaboration models depending on context and growth phase.

The Challenge

MyRent operates within a highly complex ecosystem that includes multiple user types, a wide range of interconnected services, diverse market contexts, and a strong requirement for both scalability and operational speed.

As the platform evolved, several structural issues emerged:

A fragmented and unclear user journey

Content overload that obscured the value of the offer

Weak logical connections between individual services

The need for strong yet fast SEO optimization

Lack of clear market positioning beyond functional descriptions

The challenge was not building more. It was creating clarity within complexity.

How this works in real tourism businesses

(My Rent - Case Study):

A Clear and Logical User Journey

Users needed to immediately understand:

Where they are

Who the platform is for

How services connect to one another

What the next step is for their specific business type

High-Performance Structural SEO

Despite the platform's complexity, the website had to:

Load fast

Be technically sound

Support long-term organic growth across markets

Radical Content Reduction Without Value Loss

Total content volume was reduced to approximately one fifth of the original, while preserving:

Informational clarity

Market credibility

SEO relevance

Our Strategic Role

We operated as an external strategic and operational partner, focused on clarity, structure, and scalability. Our role included:

UX Design

Designing the complete user journey and UX logic

Service Structure

Structuring the offer and defining relationships between services

SEO Optimisation

SEO architecture and optimization for a complex, multi-service platform

Content Strategy

Content strategy centered on understanding, trust, and conversion

Rather than optimizing isolated elements, we designed a system where all components reinforce one another.

Partnership Model & Results

Providing additional expertise MyRent did not require in-house, without expanding their internal team. This flexible model allowed MyRent to scale efficiently, maintain control, and ensure consistent quality across initiatives. The results: